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This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Pub date | 2024-01-01 |
| Pages | 350 |
| Subgenre | Marketing |
| Series title | No Series |
| Edition | 1 |
| Publisher | Taylor & Francis Ltd (Sales) |
| Original languages | English |
| Language | English |
| Edu focus | Technology |
| Awards won | Economic Times Inspiring Leader Award, MTC Global Awards for Excellence, 40 Under 40 Supply Chain Professionals |
| Is collectible | N |
| Editor | Alex Khang; Pushan Kumar Dutta; Sachin Gupta; Nishu Ayedee; Sandeep Chatterjee |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 10 in (25.4 cm) |
| Assembled product weight | 1.88 lb (850 grams) |
| Bisac subject heading | Business & Economics |
This guide offers valuable insights tailored for marketing teams looking to enhance their strategies using AI technologies.
Individuals passionate about emerging technologies will find the discussions on sustainability and innovation particularly engaging and informative.
Strategists seeking to integrate AI into their business models will benefit from the practical applications and case studies presented.
Those with a casual interest in technology may find the content too technical and industry-specific for general consumption.
Revolutionizing the AI-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals, Hardcover
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