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Item #:
174588043
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
Item #:
174588043
NAD 505
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Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
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What Stands Out
Comprehensive Insights
Delivers in-depth analysis on integrating AI into marketing strategies, empowering businesses to leverage data-driven decisions effectively.
Future-Proof Strategies
Equips marketers with innovative approaches and real-world examples, ensuring their campaigns remain relevant and competitive in an evolving marketplace.
Enhanced Efficiency
Optimizes marketing processes through AI tools, helping businesses streamline operations and achieve better results with fewer resources.
Product Details
| Publisher | Matt Holt Books |
| Publication date | June 28, 2022 |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 1637740794 |
| ISBN-13 | 978-1637740798 |
| Item Weight | 14.9 ounces (422.42 grams) |
| Dimensions | 6.26 x 0.91 x 9.29 inches (15.9 x 2.3 x 23.6 cm) |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers seeking to integrate AI into their strategies and improve their campaign effectiveness and efficiency.
-
Business Students
Provides valuable insights for students studying marketing, helping them understand the impact of AI on modern business practices.
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Entrepreneurs
Helpful for entrepreneurs looking to leverage AI technologies to enhance their marketing initiatives and drive business growth.
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Traditional Marketers
Less suitable for marketers who prefer conventional marketing tactics and are resistant to adopting new technologies like AI.
Product Description
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
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Customer Questions & Answers
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Question:
What is the main benefit of understanding marketing AI?
Answer: It provides a competitive edge in your career by leveraging AI to improve marketing efficiency. -
Question:
Who are the authors of 'Marketing Artificial Intelligence'?
Answer: The book is authored by Paul Roetzer and Mike Kaput, industry experts in marketing and AI. -
Question:
How can AI improve my marketing campaigns?
Answer: AI helps filter through data, automate processes, and create personalized, complex campaigns effortlessly.
Intelligence & Semantics Editorial Review
In their well-structured and thought-provoking work, "Marketing Artificial Intelligence," authors Paul Roetzer and Mike Kaput delve into the integration of artificial intelligence into the marketing sector. Reader feedback reveals that the book effectively demystifies the world of AI, presenting it not as a distant concept confined to academia or science fiction, but as a tangible component of contemporary marketing strategies. Many customers appreciate the authors' ability to contextualize AI in the current marketing landscape, emphasizing the practicalities of its implementation. The book is commended for its clear frameworks that outline how to harness AI's potential, making it accessible to both experienced marketers and newcomers. The use case-driven examples provide valuable insights into various marketing activities, such as SEO, content creation, and analytics, illustrating how AI tools are already influencing these areas. However, while the insights are Considered timely and useful, some readers note that the material may lag behind the swift advancements in AI technology, particularly in light of recent developments like OpenAI's ChatGPT. This has led to recommendations for a future edition that captures the rapid evolution in the field post-publication. Nonetheless, the book is highly regarded as an essential read for marketers seeking to understand and leverage AI in their work, with many reviewers indicating its potential as a key text in academic settings. Overall, "Marketing Artificial Intelligence" is seen as a pioneering resource that equips readers with a foundational understanding of AI in marketing, encouraging them to adopt a forward-thinking approach as they navigate the rapidly changing landscape of the industry. ###
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Pros
- Provides a clear framework for understanding AI's application in marketing.
- Includes practical examples and use cases, making AI concepts tangible and actionable.
- Accessible to both seasoned marketers and those new to the field.
- Generates enthusiasm for the possibilities of AI in enhancing marketing strategies.
- Recommended as essential reading for educational settings, such as business schools. ###
Cons
- Lacks the most current information due to rapid developments in AI after publication.
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Features & Benefits
- Unlock the power of AI in marketing to enhance productivity and efficiency.
- Learn from leading experts in the field, Paul Roetzer and Mike Kaput.
- Discover actionable strategies to filter data and gain insights.
- Stay ahead of the competition with advanced AI-driven marketing techniques.
- Explore a future where marketers and AI seamlessly collaborate.
- Transform your marketing efforts into personalized campaigns of great complexity.
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