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49744
Influence: The Psychology of Persuasion, Revised Edition
90% of respondents would recommend this to a friend
Item #:
49744
NAD 716
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The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!
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What Stands Out
Comprehensive Insights
Offers an in-depth exploration of psychological principles that drive persuasion, making complex theories accessible for everyday application in personal and professional interactions.
Practical Techniques
Equips readers with actionable strategies and techniques for influencing others effectively, empowering them to become masterful communicators in various settings.
Updated Edition
Features revised content that incorporates new research and examples, ensuring readers benefit from the latest insights in the field of persuasion and psychology.
Product Details
- Revised edition of the widely adopted classic book on influence and persuasion by Dr. Robert B. Cialdini.
- Bestselling book with over four million copies sold, explaining the psychology of why people say yes and how to ethically apply these principles in various situations.
- Teaches the six universal principles of influence: reciprocation, commitment and consistency, social proof, liking, authority, and scarcity.
- Readers will learn to become skilled persuaders and defend themselves against dishonest influence attempts by understanding and applying these principles ethically.
- Backed by 35 years of evidence-based, peer-reviewed scientific research and a three-year field study on what moves people to change behavior.
- A comprehensive guide to effectively using these principles to amplify one's ability to change the behavior of others.
| Publisher | Harper Business |
| Publication date | December 26, 2006 |
| Edition | Revised |
| Language | English |
| Print length | 336 pages |
| ISBN-10 | 006124189X |
| ISBN-13 | 978-0061241895 |
| Item Weight | 9.8 ounces (277.83 grams) |
| Dimensions | 5.31 x 0.84 x 8 inches (13.5 x 2.1 x 20.3 cm) |
| Part of series | Collins Business Essentials |
| Country of Origin | This item will be imported from US |
| Date First Available | April 05, 2021 |
| What is in the box | Influence: The Psychology of... For more details, please check description/product details |
Who Should Buy?
-
Marketing Professionals
This book provides insights into persuasion techniques, ideal for marketers seeking to enhance their campaigns effectively.
-
Sales Executives
Sales professionals will gain strategies to improve negotiations and close deals by understanding customer behavior patterns.
-
Students of Psychology
Psychology students can deepen their understanding of human behavior and influence, enriching their academic and practical knowledge.
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Casual Readers
Those looking for light reading may find this book too analytical and dense with psychological concepts.
Product Description
Influence: The Psychology of Persuasion, Revised Edition
About This Item
Unlock the power of persuasion with "Influence: The Psychology of Persuasion" paperback. This timeless book, written by renowned psychologist Robert Cialdini, delves deep into the fascinating world of influence and persuasion techniques. Whether you're a sales professional looking to improve your selling skills, a marketer aiming to create compelling campaigns, or simply someone who wants to understand the psychology behind influence, this book is a must-read. Published on February 1, 2007, "Influence: The Psychology of Persuasion" has become a classic in the field of psychology.
It has gained recognition for its groundbreaking insights and practical tips on how to ethically and effectively influence others. In this paperback edition, Cialdini explores the six principles that drive human behavior and influence decision-making. These principles, reciprocation, consistency, social proof, liking, authority, and scarcity, are thoroughly examined with real-life examples, case studies, and research findings. You'll gain a deep understanding of how these principles can be leveraged to persuade and influence people to take action. With "Influence: The Psychology of Persuasion," you'll learn how to navigate through the complexities of human thinking and behavior.
You'll discover the power of social proof in shaping opinions, the impact of authority figures on our decision-making, and the scarcity principle that drives our desire for things that are perceived as rare or exclusive. This book goes beyond theory and provides practical techniques that can be applied in various contexts. Whether you want to improve your negotiation skills, increase your sales, or enhance your interpersonal relationships, the insights shared in this book will undoubtedly make a positive impact. Don't miss out on the opportunity to tap into the secrets of influence and persuasion. Order your copy of "Influence: The Psychology of Persuasion" paperback today and unlock your potential to effectively persuade and influence others.
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Customer Questions & Answers
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Question:
What are the main concepts covered in 'Influence: The Psychology of Persuasion'?
Answer: The book explores six key principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Each principle is illustrated with real-world examples and scientific research, providing readers insights into how these psychological triggers can influence behavior. Understanding these concepts can enhance your ability to persuade others effectively, whether in marketing, negotiations, or everyday interactions. -
Question:
Who is the author of 'Influence: The Psychology of Persuasion' and what are his qualifications?
Answer: The author is Dr. Robert B. Cialdini, a renowned psychologist and expert in the fields of influence and persuasion. He has conducted extensive research and has over 35 years of teaching experience in psychology and marketing at institutions like Arizona State University. His expertise lends credibility to the insights presented in the book, making it a must-read for anyone interested in understanding human behavior. -
Question:
Is this book suitable for marketers and sales professionals?
Answer: Absolutely! 'Influence: The Psychology of Persuasion' is particularly valuable for marketers and sales professionals looking to enhance their persuasive techniques. The principles outlined in the book are directly applicable to crafting marketing messages, closing sales, and building customer relationships. By applying Cialdini's techniques, professionals can learn how to ethically influence customers and improve conversion rates. -
Question:
What audience would benefit most from reading this book?
Answer: The book appeals to a diverse audience, including marketers, business leaders, psychologists, students, and anyone interested in enhancing their interpersonal skills. It's ideal for readers who want to improve their understanding of how persuasion works and apply these strategies in personal or professional contexts, fostering better communication and stronger influence. -
Question:
How does this revised edition differ from earlier versions?
Answer: The revised edition includes updated research findings, new examples, and practical applications of the six principles of persuasion. Cialdini refreshes the content to reflect contemporary settings and challenges in persuasion, making the book relevant for today's readers. This ensures that audiences are equipped with the most current insights and strategies to effectively influence others. -
Question:
Are there any real-world applications provided in the book?
Answer: Yes, the book is rich with real-world applications and case studies that illustrate how the principles of persuasion are applied across different fields, such as marketing, negotiation, and everyday decision-making. Cialdini’s examples from his own experiences demonstrate how to effectively implement these techniques to achieve desired outcomes, whether you're trying to sell a product or convince a friend. -
Question:
Can 'Influence: The Psychology of Persuasion' help in everyday life?
Answer: Definitely! The principles discussed in the book are not only applicable in professional settings but also in everyday situations. Whether you're negotiating chores with a roommate or trying to persuade friends for a group decision, understanding these concepts equips you with tools to communicate more effectively and ethically influence those around you. -
Question:
Is there a specific order to the principles covered in the book?
Answer: While Cialdini presents the principles in a specific order based on their significance and how they relate to one another, each principle can stand alone. Readers are encouraged to understand all the principles to see the broader picture of influence. This structured approach helps readers grasp how varying tactics can be used in harmony to maximize persuasive efforts. -
Question:
Where can I buy 'Influence: The Psychology of Persuasion, Revised Edition'?
Answer: You can purchase 'Influence: The Psychology of Persuasion, Revised Edition' on Ubuy. Ubuy provides a convenient platform to find and buy various books, including bestsellers like this one, ensuring a smooth shopping experience with access to different editions and formats, including paperback. -
Question:
What do readers say about 'Influence: The Psychology of Persuasion'?
Answer: Readers frequently praise the book for its engaging writing style, actionable insights, and practical applicability. Many reviews highlight how the principles have helped them improve their persuasive skills in both personal and professional scenarios. The book often garners recommendations for its ability to unveil the mechanics behind influence, making complex theories accessible and relatable.
Motivation & Self-Improvement Editorial Review
Influence: The Psychology of Persuasion, Revised Edition is a compelling book that explores the psychology behind persuasion. Written by Robert Cialdini, this revised edition delves into the six universal principles of influence and how they can be used in various situations. Cialdini offers insightful anecdotes and real-life examples to demonstrate the power of these principles. The book is well-structured, informative, and engaging, making it a must-read for anyone interested in understanding the psychology of persuasion. Whether you are a marketer, salesperson, or simply curious about human behavior, Influence is a valuable resource that will change the way you think about influence and persuasion.
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- Well-structured and informative
- Engaging writing style
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Features & Benefits
- Learn the six universal principles of influence to become a skilled persuader
- Defend yourself against dishonest influence attempts
- Cost-free and deceptively easy to apply
- Backed by 35 years of evidence-based, peer-reviewed scientific research
- A comprehensive guide to amplify your ability to change the behavior of others
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